Our Ethos and Vision
OUR ETHOS
Our commitment to the environment, adventure, heritage, and mindful living is at the heart of what we do. We offer experiences that go beyond mere adventure, deeply rooted in the rhythms of nature and the richness of history. These journeys are designed to reconnect you with nature, recharge your spirit, and embrace a lifestyle that prioritizes slow and sustainable living. Join us in celebrating a way of life that respects our planet and its stories, inviting you to experience the beauty and tranquility of a mindful approach to life
OUR VISION
Trail blaze sustainable coastal tourism by supporting craftsman and salt marsh guides, focusing on natural energy sources, collaborate with local artisan food makers and creatives and only use indigenous wooden fishing boats under sail.
Environmental best practice
We work with and support the North Norfolk Wash Marine Partnership (NNWMP), using the best non invasive exploration practices including for viewing wild life. We also collaborate with north Norfolk’s wildlife agencies, so we monitor and support the protection of wildlife on the Salt Marsh and at sea. A sail charter to view wildlife is the least disturbing and lowest carbon impact method of helping you to engage with the environment and value biodiversity.
Locally sourced food
The food supplied on each charter is locally sourced, grown and produced no more than 28 miles from our operations, which means we do not rely on global supply chains and support Norfolk’s delicious and expanding food and drink community.
We minimise the use of disposable plastics or ensure any plastics used are recycled.
Social Conscience
We are keenly aware of our impact on our planet, our local communities and those less fortunate around us. We offer a number of charitable sails to support local causes, lead life altering sails for the Purfleet Trust, a homeless charity in King's Lynn and support work experience for anybody wishing to work in our developing industry.
Wooden boats
We only use traditionally wooden boats in our fleet - they very quickly disappear back into the sea when disposed of, unlike fiberglass boats which take centuries to degrade. It is also important to support traditional boat building skills.
Sail Cargo
We lead an established sail cargo route between Kings Lynn and Wells-Next-the-Sea, just using the power of the wind and tide to demonstrate there are sustainable, carbon zero methods available to move cargo along the East Coast of England and across to the continent.
Propulsion
We sail as much as possible. The 3 larger vessels have diesel engines which are used for safety and manoeuvring. The Mussel flats use electric outboard engines for when winds are unfavourable.